sábado, 26 de abril de 2008

Water Melon sold in streets of Chennai

They make signs large and inviting. Tell you a simple story plainly. Have a great price and say it large. They have interesting products; present a big picture of it on a sign so people can see it from a distance. For most vendors, products are more important advertised on signs than a business name. So there are usually no sign boards.

And so they are friendly people who invite conversation. Strike up conversations with them. Ask them how they feel about long hours outside and find out why they like doing what they are doing.

What they earn depends on determination, mark-up, and the popularity of what they sell. They work hard and smart, but remember: many of New York's biggest stores started with individual proprietors who were street-cart merchants.

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